Stock Code : 001201

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Dawnrays shares IPO on the A-share main board

Heyuan's first A-share listed company-Dongrui Food Group Co., Ltd.

To build an important high-quality pig supplier in the Guangdong-Hong Kong-Macao Greater Bay Area


■The real scene of standard breeding of Dongrui shares


■Dongrui Shares Zhifu Pig Farm in Dongyuan County


■Real scene of "high-bed fermentation type" pig house

Core tips

   Today, Dawnrays Food Group Co., Ltd. (hereinafter referred to as Dawnrays) is listed on the main board of the Shenzhen Stock Exchange, and Heyuan has achieved zero breakthrough in A-share listed companies!

   Dongrui Co., Ltd. was founded in 2002. After nearly 20 years of business development, the group has grown from a single original pig farm to an annual output value of 1.41 billion yuan (Note: 2020), with breeding pigs, commercial pigs, feed, feed additives, pig slaughter, meat processing, etc. Multiple supporting industries, a modern agricultural industry group integrating scientific research, production, and trade, has formed its own unique competitive advantage. Its "evolution" process has always been closely connected and closely related to the development of the times and social progress.

   The capital market is an "accelerator" for the development and growth of enterprises. The successful listing of Dawnrays shares provides an excellent example for enterprises in our city to embrace the capital market and improve their development capabilities. In the next step, Dawnrays Co., Ltd. will take the opportunity of listing and always adhere to the corporate purpose of "focusing on healthy breeding, providing society with high-quality and safe pork", implementing standardized production strategies, quality strategies, innovation strategies, and talent strategies to accelerate production expansion. Scale, improve the entire pig industry chain integrating breeding, reproduction, raising, slaughtering and sales, focus on management, improve quality, create famous brands, further enhance corporate competitiveness, and become an important high-quality pig supplier in the Guangdong-Hong Kong-Macao Greater Bay Area.


  ●National Leading Enterprise of Agricultural Industrialization

  ●Key guarantee enterprises for national epidemic prevention and control

  ●A typical demonstration enterprise of livestock and poultry mechanization by the Ministry of Agriculture and Rural Affairs

  ●National Demonstration base for the Resource Utilization of Waste from Livestock and Poultry Farming

  ●An important production base for the "Vegetable Basket" in the Guangdong-Hong Kong-Macao Greater Bay Area

  ● Outstanding contributions to poverty alleviation in the province from 2019 to 2020

  ●Guangdong Province Live Pig Industry Innovation and Development Advanced Enterprise

  ●Guangdong Agricultural Products Export Demonstration base

   ●Guangdong famous brand products, Guangdong famous pigs

   ●Heyuan City Top Ten Caring Enterprises for Poverty Alleviation

  ●2015-2019 Guangdong Poverty Alleviation Kapok Cup Bronze Cup

  ●2016-2019 Heyuan City launched the Guangdong Poverty Alleviation Wanlv Cup Gold Award

  ●Heyuan City "Thousands of Enterprises Helping Thousands of Villages" Advanced Enterprise

  ●Heyuan City Agricultural Benchmarking Enterprise

  Growth history rooted in the fertile soil of Heyuan, the flower that nourishes the industry

   One morning in 1987, a 24-year-old new farm manager was welcomed at the Dalingshan Pig Farm in Dongguan. Under his leadership, this pig farm has undergone earth-shaking changes. This young man is now Yuan Jiankang, the chairman and general manager of Dongrui.

   In the 1990s, reform and opening up entered a new stage. More and more people are beginning to think about how to realize the leap from pure management to branding, from product quantity to quality from a rational and long-term perspective. At that time, large-scale breeding entered a stage of rapid development, and animal husbandry gradually separated from agriculture and became a relatively independent industry. Various scales of breeding farms, professional households, and consortia came into being, and various forms of industrialization were explored. , The production level of live pigs has been rapidly improved. Soon, Yuan Jiankang seized the opportunity of the development of the times. Under his leadership, the Dalingshan Pig Farm was awarded the "Highest Unit Price of Live Pigs Exported in China" by the Guangdong Provincial People's Government. The number of commercial pigs exported and the operating efficiency have been continuously for many years. Ranked among the top in the industry.

   Entering the 21st century, with the gradual start of the industrialization of livestock and poultry in Guangdong, the livestock and poultry breeding industry began to shift from the Pearl River Delta region to the eastern and western Guangdong and northern Guangdong regions. Regarding the future "place of landing" of enterprises, the eyes of business operators traced upward from the Dongjiang River that flows through Dongguan, and gradually looked towards the source of the river known as the "emerald on the Tropic of Cancer".

  Why choose Heyuan? Yuan Jiankang said that when the industry was transferring, the company inspected several cities and believed that Heyuan was more suitable for the development of the company. First, the company’s goal is to export to Hong Kong. Compared with western Guangdong, Heyuan is closer to Hong Kong. Second, Heyuan has a very good ecology, low breeding density, suitable for raising high-end pigs, and has obvious advantages in environmental resources. Arriving in Heyuan, the company has also received great attention from the local government departments in Heyuan, realizing the successful transfer of the company's industry.

   Rooted in fertile soil, only then can it flourish. Yuan Jiankang said that standardization and ecology are the only way and the only way out for the development of animal husbandry and other breeding industries. After it settled in the source of the Zihe River, Dawnrays relies on technology and faces the market to implement standardized, large-scale, and ecologically healthy aquaculture. It is committed to creating a new model of ecological and healthy aquaculture, achieving the goals of energy saving, emission reduction, and ecological development in the aquaculture industry, so as to improve the modern The overall level of animal husbandry development will promote the sustainable development of animal husbandry.

   At present, Dawnrays shares a total of 41 utility model patents. Among them, it is particularly worth mentioning that the "high-bed fermented pig raising system" invented by Dawnrays Co., Ltd. is a new model of ecologically healthy breeding in my country, which is the result of years of exploration by Dawnrays Co., Ltd. on the road of ecological breeding. The effective unity of environmental protection and economic development has been realized, and it has been highly recognized by the Ministry of Agriculture and Rural Affairs, relevant provincial and municipal departments and environmental protection experts of the World Bank, and has been widely promoted and applied in the industry.

   Moving forward steadily to build a high-quality "meat warehouse" in the Guangdong-Hong Kong-Macao Greater Bay Area

   The far-sighted person advances steadily, and the steady person travels far. Only by taking advantage of the situation, acting in response to the situation, and taking advantage of the situation, can we bear the fruit of success.

  In recent years, people have put forward higher requirements for the quality and quantity of agricultural products. Under the background of the comprehensive implementation of the major national strategies of the Guangdong-Hong Kong-Macao Greater Bay Area, Heyuan is adjacent to the Guangdong-Hong Kong-Macao Greater Bay Area. It has rich agricultural resources and high-quality agricultural products. The prospect of supplying high-quality agricultural products to the urban circle of the Guangdong-Hong Kong-Macao Greater Bay Area is very broad.

  Dongrui shares are based on Heyuan’s local reality, with the goal of becoming an important supplier of high-quality pigs in the Guangdong-Hong Kong-Macao Greater Bay Area, and is developing steadily. According to reports, Dawnrays adopts a business model of "integrated ecological breeding of self-breeding, self-reproduction and self-supporting", forming a collection of feed production, pig breeding, breeding pigs expansion, commercial pig breeding, live large pigs supply to Hong Kong and domestic pig sales. The complete industrial chain of pigs. The company is adjacent to the economically developed Guangdong-Hong Kong-Macao Greater Bay Area and has product price advantages and market regional advantages. It is one of the top three major suppliers of live pigs to Hong Kong in the Mainland and a "vegetable basket" production base in the Guangdong-Hong Kong-Macao Greater Bay Area.

With excellent product quality and good market reputation, Dawnrays shares have been highly praised by Wufenghang, Guangnanhang and other Hong Kong agent banks in China, as well as customers in Guangdong. The "Dawnray" brand has been established in the Guangdong-Hong Kong-Macao Greater Bay Area. High visibility.

Especially in the past two years, when the “African Swine Fever” epidemic has caused a significant decline in the production capacity of pigs in my country, Dawnrays has established a close cooperative relationship with South China Agricultural University, the Provincial Academy of Agricultural Sciences and other institutions, relying on an experience The rich scientific and technological innovation team has overcome difficulties and faced difficulties, playing an important role in ensuring the supply of live pigs in Hong Kong and Guangdong Province, China.

   Today, Dawnrays has become a modern agricultural industry group integrating scientific research, production and trade. It is a national key leading enterprise in agricultural industrialization, a leading agricultural enterprise in Heyuan City, and the chairman unit of the Heyuan Agricultural Industrialization Leading Enterprise Association. At present, the company has built a high-standard R&D testing laboratory and a comprehensive information platform for digital agriculture, and has 13 branches and 1 joint venture.

Dawnrays will always adhere to the corporate tenet of "focusing on healthy breeding and providing high-quality and safe pork to the society", implement standardized production strategies, quality strategies, innovation strategies, and talent strategies, accelerate the expansion of production scale, and improve breeding, reproduction, and breeding. The whole pig industry chain integrating, slaughtering and sales will focus on management, quality improvement, brand creation, and further enhance the competitiveness of enterprises, and bring high-quality and safe pork to the people’s table.

   Responsibility, poverty alleviation, showing warmth, warm care and mission

   Speaking of the current achievements of Dawnrays, Yuan Jiankang believes that, to a certain extent, the company has caught up with the country’s good policies. The development of an enterprise is inseparable from the support of national policies, the government and the local people.

  A responsible enterprise should be both a beneficiary of society and a builder and promoter of social development. In recent years, Dawnrays has actively responded to the call of central industrial poverty alleviation and targeted poverty alleviation, vigorously participated in targeted poverty alleviation and rural revitalization in Heyuan City, absorbed industrial poverty alleviation funds, and helped poor households increase their economic income in the form of stable income.

In 2018, Dawnrays actively responded to the “Thousands of Enterprises Helping Thousands of Villages” carried out by the Heyuan Municipal Party Committee and the Municipal Government, helping more than 10 villages in pairs, and carried out the renovation of old houses of poor households, the construction of cultural squares, the construction of village roads, and the streets. The lighting project and other work helped various villages to create beautiful villages, and won the title of "Thousands of Enterprises Helping Thousands of Villages" Advanced Enterprise in Heyuan City.

  According to statistics, since 2018, Dawnrays has signed an industrial poverty alleviation cooperation agreement with relevant townships in Heyuan City, absorbing more than 20 million yuan in poverty alleviation funds, and driving more than 1,000 poor households and more than 4,000 people to increase their income.

  At the same time, Dawnrays actively participated in social welfare undertakings, carried out various public welfare activities such as education, caring for left-behind children, and caring for education, and continued to increase investment in poverty alleviation. Up to now, more than 300 students have been donated by Dongrui shares. In addition, Dawnrays also supports and assists education in various forms through sponsoring surrounding schools to improve teaching conditions, caring for left-behind children, and condolences to local teachers.

  According to statistics, since its establishment, Dawnrays has donated approximately 19 million yuan to social charities. In the provincial and municipal "Poverty Alleviation Days" activities, they have won awards such as the "Red Cotton Cup Bronze Cup" and "Wan Green Cup Gold Award" for many years, fully demonstrating the corporate responsibility of caring for and giving back to the society.

  Dawnrays shares will continue to uphold the traditional Chinese virtues of poverty alleviation and charity, and continue to support rural revitalization and the construction of various public welfare undertakings to achieve the win-win goal of corporate development and social progress.

   Looking to the future, injecting "new momentum" into Heyuan's agricultural and rural economic development

   At the beginning of this year, the Ministry of Agriculture and Rural Affairs issued the "Opinions of the Central Committee of the Communist Party of China and the State Council on Comprehensively Promoting Rural Revitalization and Accelerating Agricultural and Rural Modernization." The document clearly puts forward content such as "building a modern breeding system, ensuring the production capacity of live pigs, and a long-term mechanism for the stable and orderly development of the live pig industry".

  Analysts said that, driven by policy guidance and higher farming profits, the general trend of industry production capacity recovery is expected to be maintained.

   In 2020, Dawnrays insisted on epidemic prevention + management "two-handed hard", and handed over a dazzling "report card":

  ——The group realized total assets of 1.743 billion yuan, net assets of 1.202 billion yuan, total output value of 1.41 billion yuan, and net profit of 681 million yuan;

  ——Ensure the meat supply in the Hong Kong market with all its strength, realize the export of more than 170,000 heads, realize the foreign exchange earning of 100 million U.S. dollars, and become the largest supplier of live pigs to Hong Kong;

——Guarantee the local meat supply in Guangdong and Heyuan, and made due contributions in terms of meat supply and price stability; during the epidemic prevention and control period, it did its best to supply meat for the Hong Kong and Guangdong markets, which was recognized as "epidemic prevention and control". National Key Guarantee Enterprise for Controlling Materials".

The data shows that in the past three years, Dawnrays' operating income and total assets have shown a rapid growth trend. Among them, the average annual compound growth rate of operating income is 49.23%, and the average annual compound growth rate of total assets is 67.59%. The company's overall asset growth rate is faster. Faster, higher quality, and better cash flow.

   The capital market is an "accelerator" for the development and growth of enterprises. Today, Dawnrays shares are listed on the main board of the Shenzhen Stock Exchange, and Heyuan has achieved zero breakthroughs in A-share listed companies, providing an excellent example for enterprises in our city to embrace the capital market and improve their development capabilities.

   The prospectus shows that the number of Dawnrays shares issued this time is 31.67 million shares, accounting for no less than 25% of the total share capital after the issuance. The issue price is 63.38 yuan per share, and the total amount of funds raised is expected to be about 2.007 billion yuan.

   Yuan Jiankang said, “With the help of the A-share capital market platform this time, through the implementation of fundraising projects, Dawnrays will further expand its production scale, continue to consolidate its existing market position, and further enhance the company’s core competitiveness.”

  According to the introduction, in the next step, Dawnrays will take the listing as an opportunity to do a good job in subsequent operations and management, and become an important high-quality pig supplier in the Guangdong-Hong Kong-Macao Greater Bay Area.

   One is to expand the scale of live pigs. Relying on the self-developed "high-bed fermented pig raising system", combined with the modern high-rise pig raising model, and the "self-breeding, self-breeding and self-supporting integrated ecological breeding" business model, a batch of standardized and modern ecological breeding farms will be built to strive for the future Within three years, the company's live pig production scale will reach 2 million heads.

   The second is supporting feed production capacity. According to the company's live pig development scale, it will synchronize its supporting feed production capacity and strive to achieve 700,000 tons of feed production in the next three years.

   The third is to build a new standardized pig slaughtering and processing plant. In accordance with the national policy of "Transformation of Livestock and Poultry to Modified Meat Products", the company will extend the pig industry chain, build a standardized slaughtering and processing plant, and a supporting cold chain logistics system to achieve the annual slaughtering and processing of 1 million pigs.

At the same time, Dawnrays shares will increase investment, fully guarantee the supply of meat in the Guangdong-Hong Kong-Macao Greater Bay Area and local meat, drive surrounding cities and towns to accelerate the quality and efficiency of modern agriculture, and inject new momentum into the sustainable and high-quality development of the agricultural and rural economy in Heyuan City. New vitality.

  ■Coordination: Huang Shijun

  ■ Text/Picture: Lei Yushuo, our reporter

   Correspondent Qiu Qingqing

  ■Watchmaking: Aping

        From Heyuan Daily